On January 7th, I launched our first 5-Day Course: Design the Life You Love with Virtual Assistance and the topic we covered was knowing your why in your business. Today I’m talking about why knowing your “why” is so vital to your business success.
When I started my business in 2017, I had a “WHY” before I even had an idea for the business. It is actually my “why” as to the reason I began my business as a virtual assistant.
I had a strong desire to be a stay at home mom and I knew that I had to bring in a full-time income. Did I mention that I also became a single mom? So the pressure was ON!
I had been a child educator for over 8 years and so naturally when I searched for work from home opportunities I came across MLM’s. I decided to hop on board with a child literacy company that sold quality children’s books and although I loved what the company had to offer, the company was struggling with keeping up with demand which in turn affected my profits as a consultant.
I soon realized, my income cannot rely on a business’s well standing. What if goodness forbid the business I had spent so long working hard to build up one day declared bankrupt and left all my hard work to amount to nothing!
This is the turning point where I realized I need to start my OWN business because only then can I reassure that everything I worked for, I own, and on top of that, I’m not working for a commission. I’m taking home 100% of that hard earned money.
I soon realized MLMs were not for me. I had little success with them. It was time to find something new. I put together a list of my most powerful skills, talents, things I wanted to learn and what I love doing. I also wrote down my “WHY”. I took all this information and thought, there has to be a way I can do what I love and make a profit at the same time! When I tied it all together I came to a very surprising conclusion, which was my “why”. My “why” is the core foundation of my business and the driving force that propels me forward each day and it is the reason I persevere through adversity in my business.
KNOWING YOUR WHY
My WHY: I knew for certain that I want to be a stay at home mom so that I can be my daughter’s primary teacher, and not miss out on her milestones. I knew that my season as a child educator and mentor was not the season I was in now because my motivation and purpose (be home with my daughter) had made me realize that I also wanted to be a leader for women globally. I wanted to not only service women globally and take their businesses to the next level of success so that they too can enjoy a life they love, but I also wanted to show women who are looking for the freedom to do what they love, that it IS possible to live a life you love and run a purposeful business that you love that makes a positive impact in the world. I knew that my years of teaching and mentorship were now to be utilized to show other women how to create a successful business from the ground up!
Here’s the thing. Being an entrepreneur is TOUGH. Let me tell you it’s not for the faint of heart, and so if you don’t have a strong enough reason “WHY” you desire to have your own business then you won’t withstand what it takes to be a successful business owner. Unlike employment where you get to clock in, clock out, and enjoy your benefits, paid time off, etc. In entrepreneurship, you pave your own road, and you set your own direction— it’s not set for you. It’s difficult and you will be tested. So you NEED a strong “WHY” to get you through the next level of success in your business.
Knowing your why in business will put all things into perspective for you in living a wholesome purposeful life. It is rewarding and worth it. Starting my own business was the best decision ever because I get to live the life I love while utilizing my talents, skills, passions, expertise, and I get to add value onto others as well as learn and grow and leave a legacy for my children while treasuring every moment with my loved ones.
So as you think about your why, I want you to consider these 5 questions:
1. Why do you want to start your own business?
2. What are you passionate about and love doing?
3. What are your innate strengths?
4. Where do you add the greatest value?
5. Where do you want to be in 5 years? 10 years? 20 years?