As a new business, branding yourself can be one of the most overwhelming parts of starting your business. But especially when you are creating your online presence, branding is key to getting your business well known and established. So here are a few tips and strategies I have learned along the way, that I know will help you too.
Tip 1. How do you want to be presented?
First, you have to ask yourself how would you like your audience or prospective clients to see you? If you’re in the art business you will want your brand to show your creativity and your unique style. If you’re in the corporate world, you’ll want a clean and professional look.
Strategy: You’ll want to consider, what is the vision for your business? This will become the vision for your brand.
Tip 2. What is the purpose of your brand?
Your brand relies on truly what is the message, purpose, and identity of your business? You want your brand to be clear in what you want to achieve with your business and you also want it to have its own unique personality. You want to have a purpose driven business, therefore a purpose driven brand.
Strategy: This would be a good time to consider what the mission of your business is.
Tip 3. What niche or industry do you specialize in?
Have you chosen your niche? Your brand revolves around your niche. So if you haven’t figured that part out yet, do so.
Strategy: Think about your passions, skills, and great qualities that make you and your business an asset.
Tip 4. What value are you adding to your target market?
Whatever you choose in branding yourself, you want it to be genuine to who you are & what your brand represents. When people come to your page you want your audience to know your voice, to want to engage with you, and to remember you. You also want your audience to walk away feeling that your brand has contributed to adding value to them in some way.
Strategy: It is important to consider: What are the values and culture you want your brand to represent?
Tip 5. Are you being consistent?
Consistency is key! It is so important that when you are branding yourself, you present yourself consistently in every platform, whether that’s social media, email, blog, over the phone. It all has to be consistent. What does that mean?
Strategy: That means on your social media, on your emails, on your products, services, any form of contact with your customers, even your personal life it needs to all be consistent. Your color themes, your fonts, your headers, your signature, your marketing, logos, graphics, the way you dress etc, it all needs to flow together.
Successful business branding can make your business and the lack thereof can break it. It is important for a thriving business to establish their brand effectively so that it leaves a long lasting impression on new and repeat customers or clients.
I would love to hear from you. Leave in the comments branding tips that have helped you with your business.