3 Reasons Why You Should Add Pricing to Your Website

To add pricing to your website, or not to add pricing to your website?— That is the question today.

Many new virtual assistants often wonder if putting their pricing and packages on their website is a good idea, or if they should save that for a private email or call.

Of course, many people run their business differently. But here are 3 reasons why you should add the pricing to your website.

1. Easy Client Experience

When you have a potential client checking out your website, they want to know what you do, how you can help solve their problems, and what it’s going to cost them.

I know personally, as of recently, I was looking for a new system to incorporate into my business. All the details seemed great and like it would be great for my business, but it was unclear on how to find out how much that service would cost me. I literally wasted about 30 minutes of my time, even trying to contact support to figure it out. Turned out they made you do a trial, and you had to wait till after the trail to find out the final price of the service. I mean are you serious? As the wise, Kimberly “Sweet Brown” Wilkins said in her own words, “Aint nobody got time for that!

The truth is, that time is valuable and if your potential client cannot find your prices on your site, and you’re asking them to jump through hoops to figure it out, chances are they aren’t going to do it. They will just move onto the next virtual assistant that does provide easy access to this information on their website. Which brings me to my next point:

2. Saves Time

It’s important that as a Virtual Assistant (business owner) that you are maximizing your time, and not wasting your (potential) client’s time. Imagine having to go through a business call and everything seems great, your client is so excited to start your services and then you come to the money talk, to find out that their budget was wayyyy below your packages and pricing. Then you realize there is no way they can afford your services. Well, now you just wasted your time and their time.

The great thing about having your prices on your site is that your clients can gauge if they can afford your services, therefore not waste anyone’s time when discussing services.

3. Predictability for the Future

When your prices are on your website, and you have a potential client that really wants your services but perhaps at that time when they take a look at how much your services cost, they realize they cannot afford them. Having your prices on your site can greatly benefit even this type of potential client because although they can’t afford you now, they may work towards putting aside a budget and save up their money so they can afford you in the future. Therefore, you haven’t lost a client, you simply have gained one, at a time in which they can afford your services at a later date.

Helpful Tip!

Here’s a handy tip, when you do decide to put your prices on your website. Sometimes your prices may vary depending on the client’s needs and you don’t want to short-change yourself by providing one price for something that in this case my cost this client a bit more than the average client. To avoid short-changing yourself, always add in “Starting at….” to your prices. So instead of saying, $2,000 for Social Media Management, you can say, “Prices starting at $2,000 for Social Media Management” that way there is that leverage in which you can adjust prices according to your clients needs, but at least your client now knows what the minimum price is for your services.

Hope this helped you decide on whether or not you want to add in your prices to your website. Let me know in the comments, do you put your prices on your website, why or why not?

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17 Comments

  1. Rick H

    Reply

    Madelyn,

    You’ve given excellent advice on adding prices to your site. It almost seems like common sense to me.

    A mistake I made when I was a home inspector was I priced by square footage, travel time, and age of house. More times than I care to think, I undercharged my clients because I didn’t go online and look at the house photos first. That’s behind me, though, but your recommendation to add “starting at…” for prices is wise.

    • Madelyn Galvez

      Reply

      Hi Rick, 

      That’s what I love about adding “Starting at…” because you don’t run the risk of undercharging your clients! But they get a ballpark of where your starting range is at. We live and learn 🙂 

  2. Sylvia

    Reply

    I have to agree with you 100% I am always turned off when I come to a website where they have a product which doesn’t show its value.

    As you have pointed out most of the time they want you to sign up for some trial version etc which for me is always a Red Flag and than you will see the price you actually wanted to know about in the first place.

    I do offer some services on my website and there you will find the costs for it as well. This is the right way to conduct one’s business.

    Thank you for sharing.

    • Madelyn Galvez

      Reply

      Absolutely, nobody wants the run around to get the basic answer to the question, “What’s it going to cost me?” Potential buyers need an easy experience to get the essential information they need.

  3. BEazzy Shifts

    Reply

    Hello Madelyn Galvez. Thank you for sharing this tip. There are so many service providers online and potential customer on your website could move on to the next website if you’re not transparent #FACT! Looks more like an upsells I think. I like the idea of making the price start at a minimum amount. I enjoyed reading through.

    • Madelyn Galvez

      Reply

      It’s true, especially in my line of work. There are thousands+ to choose from. So if your potential client cannot find the information easily, they will easily go on to the next. Thanks for taking your time to read and comment 🙂 

  4. Sydney

    Reply

    very helpful article. I love your tip about the “starting at..” pricing. Especially when the product is not one size fits all. Sometimes you may need to do more work for one client versus another who requires something more simple. You mentioned time a few times, I have such a problem with time management. Can you recommend any ways to help with that?

    • Madelyn Galvez

      Reply

      You’re right, its’s not one size fits all, and if you post your prices at a certain price without the “Starting at…..” then you run the risk of short changing yourself when the client requires more work. I use hourly calendars and also input them into the calendar on my phone to notify me. I also do a time block calendar so I can visually see how much time I’m spending on certain task. I will be writing a blog in the future about how I do my block calendars. 

  5. Jenny

    Reply

    I agree with you about putting prices on websites. It sets expectations at the right level. You certainly don’t want to waste everyone’s time when both parties have different expectations. I like to see prices so I know if I’m in the ball park. I also don’t want a half hour sales pitch when I know I just can’t afford the package.

    • Madelyn Galvez

      Reply

      That’s so right! This reminds me of webinars I’ve been in, the title is capturing, the content gets you going and then theres a two hour sales pitch to find out in the end, it’ll only cost you a million bucks, plus an arm and a leg, to get the meat of the content and then I’m like well great.. just wasted my time! lol Nobody wants to waste their time or money! People like to know at least the range of what to expect. 

  6. Ngonidzashe Manzwangani

    Reply

    Great tip, I have to admit. I am one of the affected people by different business that do not put prices on their websites. I have meet many products on different websites but without prices, its very frustrating to realize that the price is way beyond your rich after calling the owners. In different occasions, I have not only wasted my time but my money through calling them . Its like entering a physical shop that doesn’t display its prices, its just very frustrating   to ask price of every product you want to buy

    • Madelyn Galvez

      Reply

      You’re so right, it is a waste of time and money! Which is why pricing transparency is so important. As entrepreneurs we don’t have time or money to waste, and we shouldn’t waste others either. If you have to go through a long process to find out the price to find out it’s out of your reach, that really leaves a negative customer experience. Whereas transparency the experience can be a positive one, knowing you didn’t waste your time or money 🙂 

  7. Sanele Machai

    Reply

    wow this is great! If I was a woman I will take this chance. Women are empowered in this site, this  website is legit unlike other site that promise earth and heaven by pushing up fee of signing up. Social media reps or virtual assistant has got dark spots from cons but this sites rised up to clean and offer Pros content.

  8. Bunyige Vincent

    Reply

    Madelyn, nice information and  everything is clearly explained, Thanks for sharing this topic, as by myself i am just a new blogger trying  to learning different things from different people so today i found useful information. And to answer or suggest about your discussed topic on weather to put price on our website or not i think its good to put the price and let the customer decide to buy according to mentioned price. I just see the importance of putting product price on our website and i compare myself visit the shop to look for my dress and i find out price is not there and start to look around and ask every shop assistant about the price, i think it will not be a good thing. 

    • Madelyn Galvez

      Reply

      Absolutely. That’s like going to the store, picking up a dress and not knowing how much it cost until you get to the checkout to find out it’s worth $1000 when you only have $5 in your pocket. Having prices clearly accessible is essential to buyers. 

  9. Leo

    Reply

    Hi, interesting article. I totally agree with you on adding pricing in the website. This is an added value to the navigating experience. Furthermore, in terms of transparency it is very crucial and also more than necessary. Usually me as customer do not like the usual answer as “page will respond privately”. Good luck. 

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